Privacy policy

This Privacy Policy describes “Personal Information” that AmorePacific receives from you through online website and in stores. “Personal Information” herein means information about an individual from which that individual can be identified, either directly or indirectly.

This Privacy Policy does not cover personal information you provide on other websites, even if we interact with you through those websites. For example, if you share your information on Facebook, Twitter or YouTube, that information is subject to the privacy policies of those websites, which are not covered by this Privacy Policy.

Below is the personal information we collect:

In addition to the information in the table above, we may automatically collect your personal data when you use or take any action through online website and in stores.
Such data includes cookies, IP address, website browsing history, service usage history, and unauthorized usage history.
We would like to clarify that we do not specifically target children, and we do not knowingly collect personal information from children under the age of 14.
If you are under 14 years old,
you must obtain the consent of your legal representative or parent before using our services and products.
If you are parent or a guardian and learn that your child has provided us with personal information, then you may contact us at hera@th.hera.com. If we confirm we collected such information, we will take all reasonable measures to delete that information from our system as soon as possible.
We will retain your personal data for as long as it is necessary to provide our services or until you make a request
and/or until such time as required by law.

We will retain your personal data for as long as it is necessary to provide our services or until you request it
and/or until such time as required by law.

AmorePacific will use your personal information to provide you with information about our products and services.
We may also use your personal information to verify your purchase history. You must register to provide us with your personal information necessary to use our services.
We may use your personal information for other purposes as long as it is not against any law, including investigating wrongdoing,
to keep information with us and to maintain business records, to the extent required by law.

Marketing and promotion activities

During the use of the Service, we may use your information to send you information about marketing activities, promotions,
and recommend products and services that suit your needs via website, mobile application, email, and other communication channels.
If you have agreed to receive such information from us, you have the right to revoke such consent at any time.
You can revoke your consent to receive information by informing our sales staff of your intention
or by contacting us by sending an email at hera@th.hera.com.

To the extent permitted by law, AmorePacific may share your personal data in the following cases:

• To provide the Services, we may share your Personal Information with companies that perform services for us, such as sending postal mail, sending email, analyzing customer data, facilitating marketing, detecting fraud, conducting customer surveys and providing customer services.
• Online Networks, Tools and Plug-ins: If you use tools on the website that are made available to you through a third party, information may be collected or shared between AmorePacific and the third party. For example, if you click "Like" on Facebook, Facebook may recognize that you "liked" the product and may post the information on Facebook.
• Other cases: AmorePacific may share your personal information to protect the legal rights of our company, our employees, agents, and our affiliates, to protect the safety and security of visitors to our website, and to investigate and prevent fraud, or to comply with the law or legal process. AmorePacific will take steps to ensure that your information is used by all third parties in accordance with this Policy. We also do not share, sell, or otherwise release any of your personal information without your consent. If AmorePacific enters into a joint venture with another company, or is sold or merged with another business entity, your personal information may be disclosed to the new business partners or owners.

AmorePacific may share non-personally identifiable information, such as information not directly associated with your name, in cases other than those described above, as follows:

• Aggregate Information: We may share aggregated, non-personally identifiable information with our marketing partners or for promotional purposes.
• Behavioral Advertising: Third parties may use technology (such as cookies) to collect information about your use of our website and other websites so that they can provide advertisements about products and services tailored to your interests. Such advertisements may appear either on our website or on other websites.

In view of our global business operations, AmorePacific may provide or transfer your personal data to other companies located overseas for the purpose of managing and/or performing certain functions or services on our behalf. Such personal data transferred, stored or processed will be subject to AmorePacific's responsibilities and measures to protect personal data, in accordance with the terms and conditions prescribed by law.

(1) When we receive your personal data, we will put in place appropriate security measures to protect against the loss, access, use, alteration, modification or disclosure of personal data without authorization or inappropriate use, including reviewing such measures as necessary or as technology changes in order to ensure that they are effective in maintaining appropriate security, in accordance with the standards required by law.

(2) Where personal data must be provided to another person or entity, we will take steps to prevent that person from using or disclosing the personal data without authorization or inappropriately.

(3) We will have a monitoring system in place to delete or destroy personal data when the retention period has expired or when it is no longer relevant or necessary for the purposes for which the personal data was collected, or when the personal data owner has requested or when the personal data owner has withdrawn consent, unless the retention is required by law.

(4) We will comply with applicable data protection laws, including our obligation to notify individuals of any personal data breach as required by law.

A. Cookies

(4) Manage Cookies Preferences: You may change your cookies preferences or remove cookies as follows

Chrome: (PC) Browser menu -> Settings -> Privacy & Security -> Cookies and other site data. (Mobile) Browser menu -> Site settings -> Cookies

(1) The company may use the following tools to collect and analyze cookie information. Please check the terms of use and how to disable each tool on their respective websites. However, please note that deleting all cookie information may limit your ability to use the services provided by the company

For details on the Google Analytics Terms of Service and Google’s Privacy Policy, please refer to the following sites:

Google Privacy Policy: https://policies.google.com/privacy?hl=ja

(2) If you wish to disable Google Analytics, you can change your browser’s add-on settings according to the instructions on the following site:

Google Analytics Opt-out Add-on: https://tools.google.com/dlpage/gaoptout?hl=ja

You can choose and exercise your rights as follows:

If you have any questions about the security of your personal data or our operations, or if you wish to access or correct your personal data under Section 7, you may contact AmorePacific Office by sending an email at hera@th.hera.com

The exercise of your rights in relation to your Personal Data is subject to applicable law restrictions. We may take reasonable security steps to verify your identity before acting on your request to exercise your rights. If we require or need to contact you in connection with any incident involving your Personal Data, we may do so by email, telephone or post.

We may modify this Policy from time to time. We encourage you to periodically review our Privacy Policy to understand the most current version of our practices. We will indicate at the bottom of the Policy the effective date of any revised Policy.

Effective 28 Aug 2025

• Cookies are pieces of information that we store on your computer or device. Our system will store cookies on your computer or device when you visit our website, unless you indicate that you do not consent to our storing them. Cookies make it easier for you to visit and use the website on subsequent visits, and also allow us to monitor your visits and customize the content on the website for you. You may set your computer or device to refuse the storage of cookies by activating this setting in your browser. However, in such a case, you may not be able to use certain features on our website. Please see the "Help" section of your internet browser for more information on how to disable all cookies or enable notifications before cookies are stored.